About RUH by Ruhi
Handcrafted Heritage Jewellery
Welcome to RUH — where heritage meets everyday style, and every piece becomes a story you can wear.
About the Brand
RUH is a handmade jewellery brand rooted in India's rich craft traditions. Every collection begins with an exploration of a craft community, its history, techniques, and cultural significance. We collaborate closely with artisans across India to transform these traditions into jewellery designed for today, ensuring that craftsmanship continues to live beyond archives and museums.
At RUH, we believe heritage is not meant to stand still. It is meant to be worn, celebrated, and carried forward through thoughtful design.
About the Founder
Creativity has always been a part of Ruhi Tulsyan's life. What began as a childhood love for making things with her hands eventually led her to study design at NIFT, where she discovered a deep appreciation for India's rich craft traditions.
Over the years, that curiosity took her beyond classrooms and into craft clusters, where she learnt directly from artisans, explored traditional techniques, and experienced the stories that live within every handmade object. The more she travelled and learnt, the more she realised that craft is not just about skill; it is about people, culture, and identity. That realisation became the foundation of RUH.
Today, Ruhi works closely with artisan communities to create jewellery inspired by India's living craft traditions. Through RUH, she hopes to encourage a deeper appreciation for the people, heritage, and craftsmanship behind every handmade piece.
ADIVA Collection
Inspired by the living art of the Gond tribe of Madhya Pradesh. Raw metal, aged finishes, and rhythmic detailing that celebrate India's indigenous craft heritage.
Bold yet grounded, ADIVA is designed for those who wear culture confidently. Each piece reflects the artistic values, animal motifs, and visual rhythms of Gond folklore, translating ancestral stories into contemporary adornments.
MOTI BHARAT Collection
Celebrating the centuries-old Moti Bharat bead-weaving craft of Gujarat. Each piece is meticulously hand-woven, bead by bead, by local artisans, bridging ancient craftsmanship and today's style.
The collection includes beaded accessories that carry the spirit of Gujarat in every thread. Complex geometric patterns and traditional colors are woven to stand out on clean, minimalist linen and handloom outfits.
Our Values
Handcrafted in India
Every piece is meticulously crafted by skilled Indian artisans using techniques passed down through generations. We honour the hands behind each creation.
Ethically Made
We ensure fair wages, safe working conditions, and direct collaboration with artisan communities. Ethical practice is the foundation of everything we create.
Heritage-Driven
Each collection is rooted in India's living craft traditions. We don't just make jewellery — we preserve and celebrate cultural stories through design.
Connect With RUH
@RUHBYRUHI
Follow our journey →WhatsApp / Phone
919999999999
Chat with us directly →Email Support
contact@ruhbyruhi.com
Write to our team →RUH — by Ruhi Tulsyan
Handcrafted Jewellery | Indian Craft Reimagined for Today